Callaghan Media
Start a Project
← Retainers / Progress Story

Progress Story

Brand-story content with a full shoot day and on-site direction. You get a hero film and a wider mix of social cuts every month.

From

$3,500 /month

12+ deliverables / month

At a glance

Shoot

8 hrs (full day)

Hero film

45-60 seconds

Socials

3 cuts (15-30s)

Mood reels

4 organic, music-led

Revisions

2 rounds

Delivery

2 weeks

Perfect for

Who this fits.

    Construction firms with active build sites
    Brands with a story unfolding monthly
    Teams who need landscape AND short-form vertical
    Studios past DIY but not ready for a head of content

What's included

In the package.

Everything below is delivered every month, no nickel-and-diming. The list is the default, not a fixed menu - at the monthly brief you can swap the hero film for two shorter social edits. Add-ons stack on top if needed.
    45-60 second hero film with on-screen direction
    3 social cuts (15-30s) - landscape + vertical
    4 organic mood reels (10-20s, music-led)
    Script session + on-set direction
    2 rounds of revisions
    Cinema-grade cameras, drone or timelapse
    Color grade + sound design
    Raw footage archived
    Marketing usage rights

The rhythm

How a month moves.

Week 1

Script & plan

30-min script session. Lock the angle, talent, and shot list.

Week 2

Shoot

Full-day shoot. On-set direction. Cinema cameras, drone, ambient sound.

Week 3

First cut

Hero film + 3 social cuts delivered. Round 1 revisions.

Week 4

Ship

Final delivery + mood reels. Round 2 if needed.

One real set · Parah Constructions

What you actually get.

Hero film, social cuts, mood reels. Every tier is a mix of the same three things, so here is each one for real: shot for Parah Constructions and delivered in July 2026.

01

The hero film

The job start to finish, graded and sound designed. This is the one that lives on your website, holds the pinned post, and goes to the clients you're quoting. Every tier includes one each month.

Lysterfield build recap · 60 seconds

02

Social cuts

Vertical cuts sized for Instagram, TikTok and Shorts. Each one holds a single piece of work: a repair knocked over, the site moving in timelapse. Posted through the month, they keep the page active between hero films.

Door repair

Site timelapse

Window repair

03

Mood reels

Short music-led clips cut from footage already banked. The in-between posts that keep a page moving. They run here the way they run on a feed.
Every tier also includes Cinema-grade cameras · Drone or timelapse · Color grade + sound design · Raw footage archived · Marketing usage rights

FAQ

Common questions.

Other tiers

Compare the rest.

Ready to start

Lock in Progress Story.

AUD + GST · 3-month minimum · Cancel anytime after