Progress Story
From
12+ deliverables / month
Shoot
8 hrs (full day)
Hero film
45-60 seconds
Socials
3 cuts (15-30s)
Mood reels
4 organic, music-led
Revisions
2 rounds
Delivery
2 weeks
Who this fits.
- → Construction firms with active build sites
- → Brands with a story unfolding monthly
- → Teams who need landscape AND short-form vertical
- → Studios past DIY but not ready for a head of content
In the package.
- 45-60 second hero film with on-screen direction
- 3 social cuts (15-30s) - landscape + vertical
- 4 organic mood reels (10-20s, music-led)
- Script session + on-set direction
- 2 rounds of revisions
- Cinema-grade cameras, drone or timelapse
- Color grade + sound design
- Raw footage archived
- Marketing usage rights
How a month moves.
Week 1
Script & plan
30-min script session. Lock the angle, talent, and shot list.
Week 2
Shoot
Full-day shoot. On-set direction. Cinema cameras, drone, ambient sound.
Week 3
First cut
Hero film + 3 social cuts delivered. Round 1 revisions.
Week 4
Ship
Final delivery + mood reels. Round 2 if needed.
What you actually get.
01
The hero film
Lysterfield build recap · 60 seconds
02
Social cuts
03
Mood reels
Common questions.
-
Can I change the mix?
+Yes. The list is the default, not a fixed menu. At the monthly brief you can trade the 45-60s hero for two 25-30s social edits instead. Locked before the month starts; shoot hours stay the same.
-
Do you script for camera or just direct on the day?
+Both. Week 1 is a 30-min script session - we lock the angle and any to-camera lines. On the day I direct talent and adjust as we go.
-
Can social cuts come from existing shoots?
+Yes. If the brief is light one month, we'll pull cuts from previous shoots so the social calendar never goes quiet.
-
What if I want a second shoot day in a month?
+Either bump to Build & Showcase or stack on an extra shoot day add-on - comes out the same most of the time.